South Africa and the rainbowfication of whiteness
by Geoffrey Jobson
The cover of Pink Floyd’s album Dark Side of the Moon is a perfect visual metaphor for the South African transition from apartheid. The image, a single beam of white light being refracted through a prism, becoming a rainbow, perfectly captures the way the transition to democracy in 1994 became a prism refracting whiteness into a multiplicity of coexisting colours. This trick of refraction temporarily enabled white South Africa to erase its complicity in the persistence of racialised poverty and deepening inequality in favour of an imagined unity that left the fundamental structural problems of South African society unchallenged.